Shoes that fit how you run.
Scan your feet, answer a few questions about how you run, and every shoe in the gallery gets scored against both, not against a size chart.
Free, nothing to install. You need a phone and a sheet of paper.
Why trust the scan
Built on a scanner brands already use.
We're not starting from scratch. Matchup's foot-measurement engine already powers size recommendations for online shoe brands. The engine turns two phone photos into millimeter-level measurements that cut returns and take the guesswork out of checkout. The running app runs on that same proven engine, with running-style scoring built on top.
Proven engine
Measures length, width, and arch from ordinary phone photos. No special hardware.
In production
Live in real online storefronts today, recommending sizes to shoppers as they buy.
Now for runners
The same measurements, extended with running-style questions and preference scoring.
From a scan to a shoe that fits.
The scan finds which shoes fit your feet. Your answers refine the ranking around the kind of runner you are.
01 · Scan
Photograph both feet on a sheet of paper. Length, width, and arch, in millimeters.
02 · Answer
A short set of questions about you as a runner, so the ranking accounts for more than foot shape alone.
03 · Gallery
The shoes you're considering, ranked by how well each one actually fits your feet and your run.
04 · Report
A plain-language report on what your feet need, what to watch for, and practical fixes you can use today.
Major running shoes, ranked for you.
The gallery does the ranking, sorting the shoes you're considering best-fit first.
Inside a shoe
See what the score is made of.
Tap a shoe in your gallery and Matchup opens its scorecard, showing every category that goes into the fit score, graded against your foot. The longer the bar, the better that category suits your feet and your running.
Visually feel the fit.
Each shoe lands on the same snug-to-roomy scale the app uses everywhere. Snug isn't bad and roomy isn't bad. What matters is what you want underfoot.
SNUG → ROOMY
Your report
A report written around your feet.
Once you've scanned and answered a few questions, Matchup writes you a plain-language report covering what to watch out for, what your foot shape actually needs in a shoe, and small practical fixes you can put to use today.
The running app
Why the running app is free.
MatchUp builds foot measurement tools for footwear brands. The running app is our own project, made to find out what those same measurements could do for a runner directly instead of through a store. The running app is free, and stays free.
What it costs
Nothing. The running app is free to use, with no paid tier.
What you need
A phone with a camera, a sheet of paper, and a few minutes to answer questions about how you run.
Scan once
Save your measurements to a MatchUp account and they carry over. Shop at an online brand that uses the MatchUp sizer and you can skip scanning there.
