Shoes that fit how you run.

Scan your feet, tell us how you run, and every shoe in the gallery gets scored against your foot shape — not a size chart.

Early access — Kickstarter pre-launch

Launch pricing and first scan access. A few emails total, no spam.

Runner mid-stride, motion-blurred black-and-white photograph

Why trust the scan

Built on a scanner brands already use.

We're not starting from scratch. Matchup's foot-measurement engine already powers size recommendations for online shoe brands — turning two phone photos into millimeter-level measurements that cut returns and take the guesswork out of checkout. The running app runs on that same proven engine, with running-style scoring built on top.

Proven engine

Measures length, width, and arch from ordinary phone photos — no special hardware.

In production

Live in real online storefronts today, recommending sizes to shoppers as they buy.

Now for runners

The same measurements, extended with gait and preference scoring for running shoes.

See how the sizer works →

From a scan to your ranked gallery.

01 · Scan

Photograph both feet on a sheet of paper. Length, width, and arch, in millimeters.

02 · Answer

A few questions about your distance, surface, and how you like a shoe to feel.

03 · Report

A plain-language report on what your feet need and what to watch for — with practical fixes you can use today.

04 · Gallery

Every shoe you're considering, ranked by how well it actually fits your feet and your run.

Your report

A report written around your feet.

Once you've scanned and answered a few questions, Matchup writes you a plain-language report — what to watch out for, what your foot shape actually needs in a shoe, and small practical fixes you can put to use today.

A personalized report explaining that wider width and ball girth mean some shoes may feel tight, with advice to look for roomy toe boxes and softer uppers

Then your gallery, ranked.

The report tells you what to look for. The gallery does the ranking — every shoe you're considering, sorted best-fit first.

Ranked shoe gallery showing fit compatibility scores — FWD Via by Altra at 88, Adizero Adios 9 by Adidas at 81, Cloudboom Echo 4 by On at 74

Inside a shoe

Open any shoe for the full breakdown.

Tap a shoe in your gallery and Matchup opens its scorecard — every category that goes into the fit score, graded against your foot. The longer the bar, the better it suits your foot shape and the way you run.

Shoe scorecard for the Altra FWD Via, showing heel-to-toe drop, stability, cushioning, toe box width, and upper flexibility graded against your foot

Visually feel  the fit.

Each shoe lands on the same snug-to-roomy scale the app uses everywhere. Snug isn't bad and roomy isn't bad — it's about what you want underfoot.

SNUG → ROOMY

Fit visualizer card for US M 10 showing the snug-to-roomy fit across both feet

Kickstarter · Pre-launch

Where the project is, honestly.

The foot-scanning engine already runs in the Matchup sizer for footwear brands. The running app adds running-style scoring and a personal gallery on top of it. We're raising on Kickstarter to finish that layer and open it to runners directly.

Early access

Backers scan and build their gallery before public launch.

Launch pricing

A locked founding rate that stays lower than the public price.

Voting rights

Backers vote on which shoe brands we add to the gallery first.

Be first on the list.

Join before the Kickstarter opens for launch pricing and first scan access.

Early access — Kickstarter pre-launch

Launch pricing and first scan access. A few emails total, no spam.